Author: Lionel Poizner

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads’ new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

AI-driven search can turn forum opinions into ‘facts.’ Here’s your emerging ORM playbook for monitoring, response, and AI visibility

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.