Author: Lionel Poizner

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts.

Please visit Search Engine Land for the full article.

Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs).

Please visit Search Engine Land for the full article.

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like.

Please visit Search Engine Land for the full article.

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds.

Please visit Search Engine Land for the full article.

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Please visit Search Engine Land for the full article.

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.

Please visit Search Engine Land for the full article.

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

Please visit Search Engine Land for the full article.

What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.

Please visit Search Engine Land for the full article.

Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.

Please visit Search Engine Land for the full article.

Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

Please visit Search Engine Land for the full article.