Posted in Marketing

Google’s new Small Business Advisors program aims to help SMBs grow

Don’t think of it as an enhanced version of Google Support.

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Posted in Marketing

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs.

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Posted in Marketing

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations

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Posted in Facebook Facebook Ads How To Marketing

How Much Should You Spend on Facebook Ads? Budgeting Steps

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

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Posted in Marketing

The future of search marketing: Where do we go from here?

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next.

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Posted in Expert Interviews Facebook Facebook Ads How To Marketing Podcast Social Media Marketing Podcast

Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

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Posted in Marketing

Hijacked Google My Business listings appear to be a growing problem

GMB listings phishing is on the increase. Google says it’s aware of the problem but business owners must be vigilant.

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Posted in Marketing

The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the holidays.

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Posted in Marketing

Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.

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Posted in Marketing

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare.

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