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Marketing

As local media lose budgets, Field Day offers ‘last mile activation’ for brands

The company says it offers local human outreach at scale.

Please visit Search Engine Land for the full article.

Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea. […]

The post Influencer Marketing Strategy: How to Scale a Business appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Google Web Stories ads now available via Display Network

In an open beta, publishers can sell ads into their Google Web Stories programmatically.

Please visit Search Engine Land for the full article.

Marketing

Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year

Google’s Reena Nadkarni explains what retailers can do to drive local sales.

Please visit Search Engine Land for the full article.

Marketing

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.

Please visit Search Engine Land for the full article.

Marketing

Google Search Console API gains fresh data & more

Not only can you get fresher data via the API, you can also manage your domain properties and more.

Please visit Search Engine Land for the full article.

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Facebook Organic and Paid Reach Strategy for Local Businesses

Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […]

The post Facebook Organic and Paid Reach Strategy for Local Businesses appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Why your content strategy needs both rank-worthy and link-worthy content in the mix

How a two-pronged approach can help you increase brand awareness and organic traffic.

Please visit Search Engine Land for the full article.

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How to Use Instagram for Customer Service

Are your customers on Instagram? Wondering how to use Instagram for customer service? In this article, you’ll discover five tips to improve your customer service on Instagram. #1: Add Customer Service Contact Info to Your Instagram Bio Consumers will lose confidence or interest in a business if their questions are ignored so make sure you […]

The post How to Use Instagram for Customer Service appeared first on Social Media Examiner | Social Media Marketing.