Google’s December 2020 core update was big, even bigger than May 2020, say data providers
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How to Expand Your Facebook Ad Targeting to New Audiences
Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold […]
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Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
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Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
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YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners […]
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Where Google is placing its bets in 2021
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Google December 2020 Core Update rolling out
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Google: Page experience signals for ranking apply only to mobile
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Google expands local business message & map query analytics
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Facebook Lead Form Ads: How to Optimize for Results
Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]
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