Posted in Marketing

Google Ads ditches campaign drafts in updated experiments page

The updated experiments workflow is currently rolling out to select advertisers.

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3 tactics to improve CTAs for increased relevance and conversions

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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When Google’s title change goes wrong

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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Google December 2021 product reviews update is rolling out now

The update will take about three weeks to fully rollout, Google said.

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3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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Cyber Week may be giving way to Cyber Month, according to Adobe

Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

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Google says it values all local reviews, both positive and negative

Google has updated their help documents to say it finds a mix of reviews more trustworthy.

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Posted in Marketing

Google drops its mobile-first indexing deadline, leaves it open-ended

Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..

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