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The updated experiments workflow is currently rolling out to select advertisers.

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CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.

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In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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The update will take about three weeks to fully rollout, Google said.

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Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

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Google has updated their help documents to say it finds a mix of reviews more trustworthy.

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Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..

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