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SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.

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Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.

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Between November 11th and November 17th, Googlebot slowed crawling on some websites.

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While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

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ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

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The new mobile app features can be used to identify emerging trends and act on them from anywhere.

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Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

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In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

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We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.

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SEOs have a few opinions on the timing of this update.

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