Posted in Marketing

Google takes stand against climate change deniers with new ads and monetization policy

 Lionel Poizner  October 7, 2021
Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.

Please visit Search Engine Land for the full article.

Continue Reading Google takes stand against climate change deniers with new ads and monetization policy
Posted in Marketing

AMP links in Google Search break with iOS 15

 Lionel Poizner  October 7, 2021
This bug should be resolved soon according to a Google spokesperson.

Please visit Search Engine Land for the full article.

Continue Reading AMP links in Google Search break with iOS 15
Posted in Marketing

Google Search Console adds new rich results status reports errors

 Lionel Poizner  October 6, 2021
Here are some details for the rich result reports from Google to help you perform better in the search results.

Please visit Search Engine Land for the full article.

Continue Reading Google Search Console adds new rich results status reports errors
Posted in Marketing

Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief

 Lionel Poizner  October 6, 2021
Plus, October 8 is the Diversity Award nomination deadline

Please visit Search Engine Land for the full article.

Continue Reading Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Posted in Marketing

Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

 Lionel Poizner  October 5, 2021
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

Please visit Search Engine Land for the full article.

Continue Reading Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
Posted in Marketing

Facebook: Have you tried turning it off and on again; Tuesday’s daily brief

 Lionel Poizner  October 5, 2021
Plus, do you know the latest podcast lingo?

Please visit Search Engine Land for the full article.

Continue Reading Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Posted in Marketing

Winning search marketing teams attend SMX

 Lionel Poizner  October 4, 2021
Attend SMX online, November 9-10, to unify your teams… and unlock up to 20% off registration while you’re at it!

Please visit Search Engine Land for the full article.

Continue Reading Winning search marketing teams attend SMX
Posted in Marketing

Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief

 Lionel Poizner  October 4, 2021
Gotta, gotta be down because I want it all

Please visit Search Engine Land for the full article.

Continue Reading Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Posted in Marketing

Chrome tests Google side search in the browser

 Lionel Poizner  October 1, 2021
Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.

Please visit Search Engine Land for the full article.

Continue Reading Chrome tests Google side search in the browser
Posted in Marketing

Google pushes back FLoC testing to Q1 2022

 Lionel Poizner  October 1, 2021
Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.

Please visit Search Engine Land for the full article.

Continue Reading Google pushes back FLoC testing to Q1 2022