Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing

Apple Ratings is coming to iOS 14, how disruptive will it be?

 Lionel Poizner  September 1, 2020
The company may use device location to ensure review integrity.

Please visit Search Engine Land for the full article.

Continue Reading Apple Ratings is coming to iOS 14, how disruptive will it be?
Posted in Marketing

Google Merchant Promotions will be approved faster this holiday, Google says

 Lionel Poizner  September 1, 2020
Google also announced pre-holiday updates for Local campaigns.

Please visit Search Engine Land for the full article.

Continue Reading Google Merchant Promotions will be approved faster this holiday, Google says
Posted in Marketing

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

 Lionel Poizner  September 1, 2020
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

Please visit Search Engine Land for the full article.

Continue Reading Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Posted in Marketing

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

 Lionel Poizner  September 1, 2020
What to consider before Google starts passing the taxes onto advertisers in November.

Please visit Search Engine Land for the full article.

Continue Reading Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
Posted in How To LinkedIn LinkedIn Video Marketing

How to Enhance LinkedIn Marketing With Video

 Lionel Poizner  September 1, 2020

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn profiles was introduced in 2020 and is […]

The post How to Enhance LinkedIn Marketing With Video appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading How to Enhance LinkedIn Marketing With Video
Posted in Marketing

Google officially launches ‘licensable’ image label and filter in Image search

 Lionel Poizner  August 31, 2020
The badge is powered by structured data and part of an effort to help photographers get paid for their images.

Please visit Search Engine Land for the full article.

Continue Reading Google officially launches ‘licensable’ image label and filter in Image search
Posted in Google Analytics How To Marketing Social Media Analytics

How to Get Started With Marketing Analytics: A 5-Step Framework

 Lionel Poizner  August 31, 2020

Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts. #1: Set Up a Framework […]

The post How to Get Started With Marketing Analytics: A 5-Step Framework appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading How to Get Started With Marketing Analytics: A 5-Step Framework
Posted in Marketing

Video: Search veteran Kevin Lee on why digital PR is key for SEO

 Lionel Poizner  August 31, 2020
Some call it barnacle SEO and it differs from online reputation management.

Please visit Search Engine Land for the full article.

Continue Reading Video: Search veteran Kevin Lee on why digital PR is key for SEO
Posted in Marketing

Is Google prepping to phase out ETAs?

 Lionel Poizner  August 28, 2020
Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns.

Please visit Search Engine Land for the full article.

Continue Reading Is Google prepping to phase out ETAs?
Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast Social Media Strategy

Webinar Marketing Strategy: A Proven Path to More Sales

 Lionel Poizner  August 28, 2020

Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy […]

The post Webinar Marketing Strategy: A Proven Path to More Sales appeared first on Social Media Examiner | Social Media Marketing.

Continue Reading Webinar Marketing Strategy: A Proven Path to More Sales