Category: Marketing

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Posted in Marketing

See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

 Lionel Poizner  August 27, 2020
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.

Please visit Search Engine Land for the full article.

Continue Reading See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
Posted in Marketing

Is Apple getting real about search and about to take on Google?

 Lionel Poizner  August 27, 2020
Multiple indicators suggest Apple may be stepping up its search efforts.

Please visit Search Engine Land for the full article.

Continue Reading Is Apple getting real about search and about to take on Google?
Posted in Marketing

Home activities structured data now supported by Google Search

 Lionel Poizner  August 27, 2020
Google just added new search development documents for this structured data type.

Please visit Search Engine Land for the full article.

Continue Reading Home activities structured data now supported by Google Search
Posted in Marketing

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

 Lionel Poizner  August 26, 2020
The findings come from an analysis of 2.4 million local listings in over 30 business categories.

Please visit Search Engine Land for the full article.

Continue Reading The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
Posted in Marketing

Google tests reporting security issue false positives in Search Console

 Lionel Poizner  August 26, 2020
This should help sites that were mistakenly removed from Google search rectify the issue sooner.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Call analytics: How they can drive down costs and improve search conversions

 Lionel Poizner  August 26, 2020
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

Please visit Search Engine Land for the full article.

Continue Reading Call analytics: How they can drive down costs and improve search conversions
Posted in Marketing

Bing considers page quality before indexing

 Lionel Poizner  August 26, 2020
Bing does not want to index and show search results for low quality, spammy or manipulative content.

Please visit Search Engine Land for the full article.

Continue Reading Bing considers page quality before indexing
Posted in Facebook Facebook Ads How To Marketing

How to Plan a Facebook Ad Campaign for the Holidays

 Lionel Poizner  August 26, 2020

Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods. #1: Optimize Your Website for […]

The post How to Plan a Facebook Ad Campaign for the Holidays appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Back to school looks very different this year

 Lionel Poizner  August 26, 2020
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

Please visit Search Engine Land for the full article.

Continue Reading Back to school looks very different this year
Posted in Marketing

2020 Google paid search trends that have nothing to do with the pandemic

 Lionel Poizner  August 26, 2020
With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

Please visit Search Engine Land for the full article.

Continue Reading 2020 Google paid search trends that have nothing to do with the pandemic