Marketing – Page 253

How to Get More Views on YouTube: Strategy From a Top Creator

Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale […]

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Marketing

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

Please visit Search Engine Land for the full article.

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Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on […]

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Marketing

Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

Please visit Search Engine Land for the full article.

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Common Facebook Ad Mistakes and How to Fix Them

Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs? In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get […]

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Marketing

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

Please visit Search Engine Land for the full article.

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How to Optimize Facebook Ad Creative for Better Results

Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […]

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Marketing

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

Please visit Search Engine Land for the full article.

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Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […]

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