Author: Lionel Poizner

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

Google said the filter appears on the top of the results page alongside other filters.

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.