Author: Lionel Poizner

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store

Please visit Search Engine Land for the full article.

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.

Please visit Search Engine Land for the full article.

The change removes visibility into more than 20% of search terms, one agency finds.

Please visit Search Engine Land for the full article.

A look at agile marketing from the ground up, including tips on adopting an agile strategy.

Please visit Search Engine Land for the full article.

Paid search and social are the big winners of shifting budgets.

Please visit Search Engine Land for the full article.

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

Please visit Search Engine Land for the full article.

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […]

The post How to Convert More Prospects on Social Media: A 5-Step Plan appeared first on Social Media Examiner | Social Media Marketing.

Pages also now have an ‘Events’ tab for to feature their (virtual) events.

Please visit Search Engine Land for the full article.

The company may use device location to ensure review integrity.

Please visit Search Engine Land for the full article.

Google also announced pre-holiday updates for Local campaigns.

Please visit Search Engine Land for the full article.