Author: Lionel Poizner

Posted in Marketing

Google’s search terms move will make millions in ad spend invisible to advertisers

 Lionel Poizner  September 3, 2020
The change removes visibility into more than 20% of search terms, one agency finds.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Next on MarTech Live: A look at agile marketing

 Lionel Poizner  September 3, 2020
A look at agile marketing from the ground up, including tips on adopting an agile strategy.

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Posted in Marketing

Traditional media suffer as digital ad spend grows in 2020 forecast shows

 Lionel Poizner  September 2, 2020
Paid search and social are the big winners of shifting budgets.

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Posted in Marketing

Google Ads to limit Search Terms reporting, citing privacy

 Lionel Poizner  September 2, 2020
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

Please visit Search Engine Land for the full article.

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Posted in How To Marketing Social Media Strategy

How to Convert More Prospects on Social Media: A 5-Step Plan

 Lionel Poizner  September 2, 2020

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […]

The post How to Convert More Prospects on Social Media: A 5-Step Plan appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

LinkedIn lets Page owners view, sort, learn more about their followers

 Lionel Poizner  September 2, 2020
Pages also now have an ‘Events’ tab for to feature their (virtual) events.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Apple Ratings is coming to iOS 14, how disruptive will it be?

 Lionel Poizner  September 1, 2020
The company may use device location to ensure review integrity.

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Posted in Marketing

Google Merchant Promotions will be approved faster this holiday, Google says

 Lionel Poizner  September 1, 2020
Google also announced pre-holiday updates for Local campaigns.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

 Lionel Poizner  September 1, 2020
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

 Lionel Poizner  September 1, 2020
What to consider before Google starts passing the taxes onto advertisers in November.

Please visit Search Engine Land for the full article.

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