Author: Lionel Poizner

And, which is more difficult for brands, being authentic or conveying authenticity?

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Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

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It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

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Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […]

The post Facebook Ad Testing on a Budget: A Proven Method appeared first on Social Media Examiner | Social Media Marketing.

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

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Book now to secure your All Access pass for just $99!

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When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […]

The post How to Optimize Your Facebook Business Page for the Latest Updates appeared first on Social Media Examiner | Social Media Marketing.

After much confusion, Google explained why it send out these notifications and what your next steps should be.

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Plus video SEO tips and a new way to manage local reviews in Google

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This is your chance to learn how content can help you earn more organic traffic, execute more effective PPC campaigns, and generate greater profits.

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