Author: Lionel Poizner

Posted in Clubhouse How To Marketing Twitter Spaces

Social Audio: What It Means for Marketers and Businesses

Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier? In this article, you’ll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside. What Is Social Audio? Social media—traditionally seen as text, emojis, and videos—has a […]

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Posted in Marketing

Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief

Plus, how has your martech stack changed with COVID–a survey

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Posted in Marketing

Google Search Console adds ‘associations’ so you can link with other Google accounts

These can give you a better and wider view of your data across your various Google services.

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Posted in How To Instagram Instagram Stories Marketing

Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights? In this article, you’ll discover how to get more people to click on your Instagram highlights. ­­Why Optimize the Design of Instagram Highlights Covers? Instagram highlights brought evergreen value to Instagram Stories—a separate […]

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Posted in Marketing

Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief

Plus, Google’s Search Central Live conference is right after SMX Report

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Posted in Marketing

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia’s Treasury department brings Facebook and publishers back to the table.

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Posted in Marketing

Google brings Display ads to attribution reports as an open beta

Now, advertisers can see Display ads alongside search and YouTube.

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Posted in Marketing

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing earnings.

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Posted in Expert Interviews How To Instagram Instagram Reels Instagram Video Marketing Podcast

Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

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