Author: Lionel Poizner

Posted in Marketing

Key trends in PPC, reporting and analytics in 2021 and beyond

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.

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Posted in How To Marketing Social Media Video

How to Script Marketing Videos That Convert

Using video to attract leads and customers? Wondering how to craft videos that persuade viewers to take action? In this article, you’ll discover how to script and produce social media videos that turn viewers into loyal fans and customers. To learn how to optimize video to create emotional connections with your audience, read the article […]

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Posted in Marketing

Has automation actually changed the way you do your job?; Wednesday’s daily brief

Plus, Google goes organic with its hotel search listings

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Posted in Clubhouse Clubhouse Tools How To Marketing Tools

20+ Tools for Marketers on Clubhouse

Is your business using Clubhouse? Looking for tools to enhance your Clubhouse experience? In this article, you’ll find many third-party Clubhouse app tools to create better bios, manage events, track analytics, and more. Clubhouse Bio Editors As of right now, you can edit your Clubhouse profile anytime by visiting your profile and tapping somewhere on […]

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Posted in Marketing

Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief

Plus, local marketing masters and the headless CMS

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Posted in Marketing

Google Hotel search showing free listings in results

Google opens the door to more hotels by offering free hotel listings, separate from paid results.

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Posted in Marketing

How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

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Posted in Facebook Facebook Ads Facebook Analytics How To Instagram Instagram Ads Marketing

Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […]

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Posted in Marketing

Let’s give ‘em something to FLoC about; Monday’s daily brief

Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt

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Posted in Marketing

Google Search algorithm watching; Friday’s daily brief

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

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