Author: Lionel Poizner

Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment — freeing you to focus on strategy instead of logistics.

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

These links appear as pop ups as you hover your mouse over them.

Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.

In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations.

Strategies like SEO, social media, and generative engine optimization for small business make it possible.

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense

From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.