Author: Lionel Poizner

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs.

Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them as marketer’s best friend: they expedite the competitor analysis process, so you can see where your competition is making moves (and where the gaps are wide open). The best tools work passively, updating in the background while you focus on moving the needle for your business.

As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content.