Author: Lionel Poizner

I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol’ marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn’t have to be for you.

Consistency is key to achieving any goal.

Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling’s wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization.

Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.

Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.

YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.

Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.

Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do more work than most marketers realize.

Learn how to structure clear, information-rich content that LLMs can extract, interpret, and cite in AI-driven search.