Macro URL

But rankings and conversions aren’t always the same thing.

Please visit Search Engine Land for the full article.

Want to share your customers’ posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service? In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it. To learn how to use user-generated content on Instagram, […]

The post How to Use User-Generated Content on Instagram appeared first on Social Media Examiner | Social Media Marketing.

Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast. Kat is a designer who teaches small business owners to look amazing on Instagram. She creates […]

The post Instagram Visual Design: How to Improve Your Branding on Instagram appeared first on Social Media Examiner | Social Media Marketing.

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Please visit Search Engine Land for the full article.

Google said it is fixing the issue and there is no action you need to take.

Please visit Search Engine Land for the full article.

“Data voids” enable offensive content to rise to the top of the search results.

Please visit Search Engine Land for the full article.

Initially launched in the U.S. in April, now available worldwide in mid-October.

Please visit Search Engine Land for the full article.

Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing. #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections Every update you see in the LinkedIn feed is an opportunity to understand what the people and businesses you follow […]

The post 9 Ways to Improve Your Marketing on LinkedIn appeared first on Social Media Examiner | Social Media Marketing.

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.

Please visit Search Engine Land for the full article.

Wondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics? In this article, you’ll find a deep dive into Facebook Live video Insights in the Creator Studio dashboard. Discover which metrics actually help you improve your Facebook lives and find out why most marketers get their data and […]

The post How to Analyze Facebook Live Video: A Marketing Tutorial appeared first on Social Media Examiner | Social Media Marketing.