Posted in Marketing

Bing considers page quality before indexing

Bing does not want to index and show search results for low quality, spammy or manipulative content.

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Posted in Facebook Facebook Ads How To Marketing

How to Plan a Facebook Ad Campaign for the Holidays

Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods. #1: Optimize Your Website for […]

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Posted in Marketing

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.

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Posted in Marketing

A deeper dive into more of the Bing Search ranking factors

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.

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Posted in Marketing

2020 Google paid search trends that have nothing to do with the pandemic

With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.

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Posted in Marketing

Google’s new AdSense Reports page makes it easier to toggle and visualize data

Google is also limiting reporting data to the last three years.

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Posted in Facebook Facebook Business Manager Facebook Shops How To Marketing

How to Set Up Facebook Shops to Sell Your Products

Does your business sell physical products? Wondering how to sell your products using Facebook Shops? In this article, you’ll learn how to create a shop on Facebook, use Commerce Manager to add products to your shop, and promote the products in your Facebook shop. You’ll also discover whether your business is a good fit for […]

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Posted in Marketing

More than 70% of SEOs in the U.S. are men, make more than female colleagues

Men were also charging nearly 67% more than women for project work.

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Posted in Marketing

Early bird ends this Friday for the 2020 Search Engine Land Awards

Enter before Friday 8/28 at 11:59pm PST for our lowest rates. Final deadline Friday September 4th!

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Posted in Marketing

Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.

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