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Marketing

Google brings Display ads to attribution reports as an open beta

Now, advertisers can see Display ads alongside search and YouTube.

Please visit Search Engine Land for the full article.

Marketing

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing earnings.

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Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […]

The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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How to Reduce Wasteful Facebook Ad Spending

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off? In this article, you’ll learn how to identify ads you should stop spending money on. To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video: #1: Cost Per […]

The post How to Reduce Wasteful Facebook Ad Spending appeared first on Social Media Examiner | Social Media Marketing.

Marketing

Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief

Plus, breaking down President Biden’s social media strategy

Please visit Search Engine Land for the full article.

Marketing

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

Please visit Search Engine Land for the full article.

Marketing

Google to transition to parallel tracking for Video ads by April 30

Marketers should check with click tracking providers to ensure data continuity.

Please visit Search Engine Land for the full article.

Marketing

SMX Report is next week… grab your All Access pass now!

Join us next Tuesday, February 23, to learn how to turn raw data into actionable insights that drive traffic, leads, and sales.

Please visit Search Engine Land for the full article.

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How to Use Facebook Ads to Reach Global Markets

Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […]

The post How to Use Facebook Ads to Reach Global Markets appeared first on Social Media Examiner | Social Media Marketing.