Posted in Marketing

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Keep your emails out of the spam folder and in front of your subscribers

Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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Staying virtual; Wednesday’s daily brief

Plus, how to set up Google Analytics 4 using Google Tag Manager.

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How to set up Google Analytics 4 using Google Tag Manager

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.

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Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief

Plus, ads proliferate in Amazon search results as ad prices surge.

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Overcome today’s search marketing challenges with actionable tactics at SMX

Book your All Access pass now for just $199 — or bundle with a two-day workshop for just $299!

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Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief

Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.

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Mozilla tests Bing as the default search engine for 1% of users

Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.

Please visit Search Engine Land for the full article.

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Posted in Marketing

SEO testing for continuous improvement; Friday’s daily brief

Plus why you should pause your ads (for science)

Please visit Search Engine Land for the full article.

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