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9 ways to level up your search marketing career

Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader.

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Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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What digital marketers should know about Google Analytics 4

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Google is hiring a Search Quality Analyst to fight search spam

The job is based in Mountain View, California and you would work on helping keep the search results spam free.

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Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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Google to add page experience ranking signals to desktop search in February 2022

The rollout will be complete by the end of March 2022.

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Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a week.

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Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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Google updates AdSense Policy center look, adds new feature updates for advertisers

The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

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Google tool for reporting domain verification and user management issues with Search Console

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

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