Category: Marketing
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Posted in Marketing
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Please visit Search Engine Land for the full article.
Posted in Marketing
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
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Posted in Marketing
10 reasons to join us at SMX Advanced
Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.
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Posted in Marketing
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Please visit Search Engine Land for the full article.
Posted in Marketing
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google search rankings algorithm check-in; Friday’s daily brief
Local Service Ads Google bug, speeding up images and the value of our old internet companies.
Please visit Search Engine Land for the full article.
Posted in Marketing
Microsoft Bing opens Content Submission API as beta
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.
Please visit Search Engine Land for the full article.
Posted in Marketing
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
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Posted in Marketing
Ready to go out on your own? Building a digital marketing business from scratch
Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.
Please visit Search Engine Land for the full article.
Posted in Marketing
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
Please visit Search Engine Land for the full article.
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