Author: Lionel Poizner

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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Plus, nearly half of TikTok users have purchased something they saw on the platform

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And, customer match is now generally available to all advertisers on Microsoft’s platform.

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Plus, here’s your guide to auditing for Core Web Vitals

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Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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Plus, check out our new Google Search Console guide

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The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

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Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

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Having match rate data upfront can help to contextualize performance expectations.

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In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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