Author: Lionel Poizner

Posted in Marketing

Google expands ways to reach new and returning app users and update in-app event tracking

 Lionel Poizner  May 20, 2021
New features help app developers and marketers work together better too.

Please visit Search Engine Land for the full article.

Continue Reading Google expands ways to reach new and returning app users and update in-app event tracking
Posted in Marketing

Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief

 Lionel Poizner  May 20, 2021
Plus, how to improve your brand’s Instagram presence

Please visit Search Engine Land for the full article.

Continue Reading Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Posted in Marketing

New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

 Lionel Poizner  May 19, 2021
Google hopes to help advertisers manage bid strategies and drive performance

Please visit Search Engine Land for the full article.

Continue Reading New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Posted in Marketing

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

 Lionel Poizner  May 19, 2021
The announcements position Google as the middle ground between shoppers and retailers.

Please visit Search Engine Land for the full article.

Continue Reading Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
Posted in Marketing

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

 Lionel Poizner  May 18, 2021
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

Please visit Search Engine Land for the full article.

Continue Reading Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Posted in Marketing

See who’s speaking at SMX Advanced

 Lionel Poizner  May 18, 2021
Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.

Please visit Search Engine Land for the full article.

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Posted in Marketing

What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief

 Lionel Poizner  May 17, 2021
And don’t miss Search Engine Land’s updated PPC guide

Please visit Search Engine Land for the full article.

Continue Reading What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
Posted in Marketing

How Storage Asset Management succeeds with a focus on reviews and social media

 Lionel Poizner  May 14, 2021
SAM relies heavily on customer reviews, managed through Reputation

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

 Lionel Poizner  May 14, 2021
Also an unconfirmed, Google algorithm update, local search features and video SEO.

Please visit Search Engine Land for the full article.

Continue Reading Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Posted in Marketing

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

 Lionel Poizner  May 13, 2021
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

Please visit Search Engine Land for the full article.

Continue Reading Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions