Author: Lionel Poizner

Posted in Marketing

Google expands ways to reach new and returning app users and update in-app event tracking

New features help app developers and marketers work together better too.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

The announcements position Google as the middle ground between shoppers and retailers.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

Please visit Search Engine Land for the full article.

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Posted in Marketing

See who’s speaking at SMX Advanced

Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.

Please visit Search Engine Land for the full article.

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What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief

And don’t miss Search Engine Land’s updated PPC guide

Please visit Search Engine Land for the full article.

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Posted in Marketing

How Storage Asset Management succeeds with a focus on reviews and social media

SAM relies heavily on customer reviews, managed through Reputation

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Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

Also an unconfirmed, Google algorithm update, local search features and video SEO.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

Please visit Search Engine Land for the full article.

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