Author: Lionel Poizner

Posted in Marketing

A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief

 Lionel Poizner  May 13, 2021
Plus, most marketing execs don’t make data-driven decisions

Please visit Search Engine Land for the full article.

Continue Reading A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Posted in Marketing

Some new local search changes you should be aware of; Wednesday’s daily brief

 Lionel Poizner  May 12, 2021
Also, Google updated its event structured data report in Search Console.

Please visit Search Engine Land for the full article.

Continue Reading Some new local search changes you should be aware of; Wednesday’s daily brief
Posted in Marketing

Schema.org launches its schema markup validator tool

 Lionel Poizner  May 11, 2021
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.

Please visit Search Engine Land for the full article.

Continue Reading Schema.org launches its schema markup validator tool
Posted in Marketing

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

 Lionel Poizner  May 11, 2021
Plus, the “human experience marketer” behind the search marketer

Please visit Search Engine Land for the full article.

Continue Reading AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Posted in Marketing

10 reasons to join us at SMX Advanced

 Lionel Poizner  May 10, 2021
Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.

Please visit Search Engine Land for the full article.

Continue Reading 10 reasons to join us at SMX Advanced
Posted in Marketing

You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief

 Lionel Poizner  May 10, 2021
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)

Please visit Search Engine Land for the full article.

Continue Reading You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Posted in Marketing

The real-world impact of keyword stuffing in Google My Business

 Lionel Poizner  May 7, 2021
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.

Please visit Search Engine Land for the full article.

Continue Reading The real-world impact of keyword stuffing in Google My Business
Posted in Marketing

Google search rankings algorithm check-in; Friday’s daily brief

 Lionel Poizner  May 7, 2021
Local Service Ads Google bug, speeding up images and the value of our old internet companies.

Please visit Search Engine Land for the full article.

Continue Reading Google search rankings algorithm check-in; Friday’s daily brief
Posted in Marketing

Microsoft Bing opens Content Submission API as beta

 Lionel Poizner  May 6, 2021
This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

Please visit Search Engine Land for the full article.

Continue Reading Microsoft Bing opens Content Submission API as beta
Posted in Marketing

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

 Lionel Poizner  May 6, 2021
Also read Search Engine Land’s guide to SEO: Content and search engine success factors

Please visit Search Engine Land for the full article.

Continue Reading 8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief