Author: Lionel Poizner

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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Do you post organic videos on Facebook? Wondering how to run split tests without ads? In this article, you’ll learn how to use Facebook’s organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers. Why Use Facebook’s Organic Video Post Testing Tool? Over the past couple of […]

The post Facebook Organic Video Post Testing: Split Test Your Way to Better Results appeared first on Social Media Examiner | Social Media Marketing.

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

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The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

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Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales? In this article, you’ll find five ways to sell more on Instagram, even if you don’t have Instagram checkout. Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. […]

The post Instagram Shopping: How to Get More Exposure and Sales appeared first on Social Media Examiner | Social Media Marketing.

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

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Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

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Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing.

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Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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