Author: Lionel Poizner

Posted in Marketing

Prabhakar Raghavan, Google’s head of search appoints new leads

Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.

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Posted in How To Marketing TikTok TikTok Live

TikTok Live: How to Live-Stream Your Way to More Business

Want more sales from TikTok? Wondering how going live on TikTok can help? In this article, you’ll find a five-step scripting structure to plan TikTok Live broadcasts that further your business goals. To learn how to grow your business with TikTok Live, read the article below for an easy-to-follow walkthrough or watch this video:  […]

The post TikTok Live: How to Live-Stream Your Way to More Business appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Next week: Actionable, expert-led content training at SMX Create

Attending SMX has never been easier or more affordable. What are you waiting for?

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Posted in How To Instagram Instagram Ads Instagram Stories Marketing

How to Optimize Your Instagram Ads Creative

Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren’t performing as well on Instagram? In this article, you’ll learn how to optimize your Instagram ads for better results. Why Ads on Instagram and Facebook Perform Differently Instagram passed the 1 billion user mark in 2020. This huge milestone […]

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Posted in Marketing

Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame

Please visit Search Engine Land for the full article.

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Posted in Marketing

Reputation attack sites have plummeted in Google, but can still harm

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat.

Please visit Search Engine Land for the full article.

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Posted in Marketing

What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief

Don’t miss the updated information from Google on the core web vitals and page experience update.

Please visit Search Engine Land for the full article.

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Posted in Marketing

The Martech Replacement Survey

A lot has changed over the last year, but how has that affected the martech stack?

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Posted in Expert Interviews How To Marketing Podcast Social Media Marketing Podcast YouTube YouTube Video

Using YouTube to Grow a Business

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn’t done anything for your business? In this article, you’ll learn how to use YouTube videos to grow your business organically. Why Businesses Should Consider YouTube There are two key reasons businesses should consider marketing on YouTube. The […]

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