Author: Lionel Poizner

Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? In this article, you’ll learn a three-step system to improve your Facebook organic reach. Why Businesses Should Pay Attention to Organic Reach on Facebook With the upcoming iOS changes and Google Privacy Sandbox, off-platform actions are going to […]

The post How to Improve Your Facebook Organic Reach appeared first on Social Media Examiner | Social Media Marketing.

Plus, Microsoft Advertising announces new products and features

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Plus, Microsoft announces private search for Bing API

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Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […]

The post How to Budget for Facebook Ads: Forecasting Your Costs appeared first on Social Media Examiner | Social Media Marketing.

And, no, tCPA and tROAS aren’t going away.

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Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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Do you post organic videos on Facebook? Wondering how to run split tests without ads? In this article, you’ll learn how to use Facebook’s organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers. Why Use Facebook’s Organic Video Post Testing Tool? Over the past couple of […]

The post Facebook Organic Video Post Testing: Split Test Your Way to Better Results appeared first on Social Media Examiner | Social Media Marketing.

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

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The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

Please visit Search Engine Land for the full article.