Author: Lionel Poizner

Posted in Marketing

Advertisers will lose the ability to create new BMM keywords in late July

 Lionel Poizner  June 29, 2021
Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.

Please visit Search Engine Land for the full article.

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Part two of Google Search spam update on June 28 rolling out

 Lionel Poizner  June 28, 2021
This update impacts both web and image results and is a global update.

Please visit Search Engine Land for the full article.

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What’s the latest in search marketing? Monday’s daily brief

 Lionel Poizner  June 28, 2021
Plus, Google lets searchers know when results aren’t reliable

Please visit Search Engine Land for the full article.

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Google publishes SEO guide to HTTP status codes, network issues and DNS errors

 Lionel Poizner  June 25, 2021
The official guide to how these server related issues or responses impact your Google Search performance.

Please visit Search Engine Land for the full article.

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Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief

 Lionel Poizner  June 25, 2021
Plus, why thinking like a group isn’t so bad after all

Please visit Search Engine Land for the full article.

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Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility

 Lionel Poizner  June 24, 2021
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.

Please visit Search Engine Land for the full article.

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Google pushes back plan to block third-party cookies until 2023

 Lionel Poizner  June 24, 2021
“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome.

Please visit Search Engine Land for the full article.

Continue Reading Google pushes back plan to block third-party cookies until 2023
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Google Search releases spam update on June 23

 Lionel Poizner  June 23, 2021
If you notice ranking changes today, it might be related to Google’s spam fighting efforts.

Please visit Search Engine Land for the full article.

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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

 Lionel Poizner  June 23, 2021
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

Please visit Search Engine Land for the full article.

Continue Reading Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
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Google is pushing hard to make it easier to create ads; Tuesday’s daily brief

 Lionel Poizner  June 22, 2021
Plus, Shopify site owners can finally edit their robots.txt files.

Please visit Search Engine Land for the full article.

Continue Reading Google is pushing hard to make it easier to create ads; Tuesday’s daily brief