Author: Lionel Poizner

Posted in Marketing

Attend SMX Convert for actionable tactics to boost conversions

 Lionel Poizner  June 21, 2021
Register by July 31 to secure your All Access pass for just $99!

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Google limits FAQ rich results to a maximum of two per snippet

 Lionel Poizner  June 18, 2021
You will now see fewer FAQ drop downs in the Google search results.

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Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief

 Lionel Poizner  June 18, 2021
Plus, missed SMX Advanced? Check out the keynote

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Posted in Marketing

Google expands GMB profile editing capabilities in Search and Maps

 Lionel Poizner  June 17, 2021
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.

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New research shows Google serves almost half of all ad traffic on fake news sites

 Lionel Poizner  June 17, 2021
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.

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Posted in Marketing

User experience is the difference between mediocre and next-level search marketing

 Lionel Poizner  June 16, 2021
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.

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Google tests article carousel for some author knowledge panels

 Lionel Poizner  June 16, 2021
A new beta feature that highlights articles from journalists.

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Google page experience update now slowly rolling out

 Lionel Poizner  June 15, 2021
Top stories will stop using AMP as an eligibility factor starting Thursday.

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As SEO changes, so do the tools that serve practitioners

 Lionel Poizner  June 15, 2021
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.

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Posted in Marketing

Changes to Videos ads, plus Google and the UK; Monday’s daily brief

 Lionel Poizner  June 14, 2021
And why algorithm updates shouldn’t shake you

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