Author: Lionel Poizner

Posted in Marketing

See who’s speaking at SMX Advanced

 Lionel Poizner  May 18, 2021
Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.

Please visit Search Engine Land for the full article.

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Posted in Marketing

What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief

 Lionel Poizner  May 17, 2021
And don’t miss Search Engine Land’s updated PPC guide

Please visit Search Engine Land for the full article.

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Posted in Marketing

How Storage Asset Management succeeds with a focus on reviews and social media

 Lionel Poizner  May 14, 2021
SAM relies heavily on customer reviews, managed through Reputation

Please visit Search Engine Land for the full article.

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Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

 Lionel Poizner  May 14, 2021
Also an unconfirmed, Google algorithm update, local search features and video SEO.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

 Lionel Poizner  May 13, 2021
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

Please visit Search Engine Land for the full article.

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Posted in Marketing

A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief

 Lionel Poizner  May 13, 2021
Plus, most marketing execs don’t make data-driven decisions

Please visit Search Engine Land for the full article.

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Posted in Marketing

Some new local search changes you should be aware of; Wednesday’s daily brief

 Lionel Poizner  May 12, 2021
Also, Google updated its event structured data report in Search Console.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Schema.org launches its schema markup validator tool

 Lionel Poizner  May 11, 2021
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.

Please visit Search Engine Land for the full article.

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Posted in Marketing

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

 Lionel Poizner  May 11, 2021
Plus, the “human experience marketer” behind the search marketer

Please visit Search Engine Land for the full article.

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Posted in Marketing

10 reasons to join us at SMX Advanced

 Lionel Poizner  May 10, 2021
Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.

Please visit Search Engine Land for the full article.

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