Author: Lionel Poizner

Posted in Marketing

SMX Advanced begins tomorrow! Don’t miss out

What are you waiting for? Secure your $249 All Access pass now!

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Posted in Marketing

Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC

Depending on how the engagement plays out, this could mean that Google doesn’t implement FLoC as quickly as anticipated.

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Posted in Marketing

TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Advertisers will be able to create new TrueView for action ads until September 30, 2021.

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Posted in Marketing

Google demotes libelous content in search through its predatory sites algorithms

Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples’ reputations.

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Posted in Marketing

Google released Google Ads API version 8.0

This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago.

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Google to release new Partner badge for those already meeting Feb 2022 requirements

Google has resources and training available to help Partners meet the new requirements.

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Posted in Marketing

Google drops the auction from its search choice screen

Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.

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Google’s June 2021 core update was slow to roll out; here is what the data providers saw

This update took longer to roll out than previous core updates; we are expecting more from the July 2021 core update.

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Posted in Marketing

Join us next week for actionable search marketing tactics

Attending SMX Advanced has never been easier or more affordable (and it never will be again). What are you waiting for?

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