Author: Lionel Poizner

Posted in Marketing

Google drops safe browsing as a page experience ranking signal

 Lionel Poizner  August 4, 2021
Google updated the page experience report in Search Console.

Please visit Search Engine Land for the full article.

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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

 Lionel Poizner  August 4, 2021
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.

Please visit Search Engine Land for the full article.

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How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

 Lionel Poizner  August 3, 2021
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.

Please visit Search Engine Land for the full article.

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Target impression share bidding, other August changes now available in Microsoft Ads

 Lionel Poizner  August 3, 2021
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.

Please visit Search Engine Land for the full article.

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Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

 Lionel Poizner  August 2, 2021
The update also enables advertisers to download specific parts of their campaigns to work on offline.

Please visit Search Engine Land for the full article.

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Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

 Lionel Poizner  August 2, 2021
And, should advertisers or platforms bear the burden of digital service taxes?

Please visit Search Engine Land for the full article.

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Google’s local ads tips for the back-to-school shopping season

 Lionel Poizner  July 30, 2021
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

Please visit Search Engine Land for the full article.

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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

 Lionel Poizner  July 30, 2021
And, you’re no longer allowed more than one ClaimReview element per page.

Please visit Search Engine Land for the full article.

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Display & Video 360 gets new frequency and reach metrics

 Lionel Poizner  July 29, 2021
The real-time view of reach gains may help advertisers better evaluate campaign performance.

Please visit Search Engine Land for the full article.

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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

 Lionel Poizner  July 29, 2021
And, ways to prioritize your mental health as we step away from the pandemic.

Please visit Search Engine Land for the full article.

Continue Reading Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief