Author: Lionel Poizner

Posted in Marketing

Google now does soft 404 detection by device type

 Lionel Poizner  July 9, 2021
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.

Please visit Search Engine Land for the full article.

Continue Reading Google now does soft 404 detection by device type
Posted in Marketing

Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

 Lionel Poizner  July 8, 2021
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

Please visit Search Engine Land for the full article.

Continue Reading Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
Posted in Marketing

Creative ways to source content ideas from UGC for SEO

 Lionel Poizner  July 8, 2021
Uncover unique methods to find relevant topics that go beyond traditional keyword research tools.

Please visit Search Engine Land for the full article.

Continue Reading Creative ways to source content ideas from UGC for SEO
Posted in Marketing

Google’s July 2021 core update rolled out quickly; here is what the data providers saw

 Lionel Poizner  July 7, 2021
While the June core update took a while to start rolling out, the July core update hit hard and fast.

Please visit Search Engine Land for the full article.

Continue Reading Google’s July 2021 core update rolled out quickly; here is what the data providers saw
Posted in Marketing

Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief

 Lionel Poizner  July 7, 2021
Also, Google talks about search rankings and spam prevention.

Please visit Search Engine Land for the full article.

Continue Reading Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Posted in Marketing

Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising

 Lionel Poizner  July 6, 2021
New additions to RSAs mean you can customize campaigns around events and searcher locations.

Please visit Search Engine Land for the full article.

Continue Reading Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
Posted in Marketing

Winning SEO and PPC teams attend SMX

 Lionel Poizner  July 6, 2021
Get your teams on the same page, speaking the same language, and working towards a shared vision of success!

Please visit Search Engine Land for the full article.

Continue Reading Winning SEO and PPC teams attend SMX
Posted in Marketing

Another one… another algo update, that is; Friday’s daily brief

 Lionel Poizner  July 2, 2021
Plus, more unskippable YouTube ads

Please visit Search Engine Land for the full article.

Continue Reading Another one… another algo update, that is; Friday’s daily brief
Posted in Marketing

Google July 2021 core update rolling out now

 Lionel Poizner  July 1, 2021
This update is the second part of the June 2021 core update.

Please visit Search Engine Land for the full article.

Continue Reading Google July 2021 core update rolling out now
Posted in Marketing

So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief

 Lionel Poizner  July 1, 2021
And, 51% of local marketers say their business will hire more SEO staff this year.

Please visit Search Engine Land for the full article.

Continue Reading So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief