Author: Lionel Poizner

Posted in Marketing

There are new requirements to appear in Google Podcasts recommendations

The new requirements do not affect visibility in Google or Google Podcasts search results.

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Posted in Marketing

15 years of Google Trends; Thursday’s daily brief

Plus, Instagram tests out more ecommerce support and adds contact “Limits.”

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Instagram is adding more e-commerce support with ads in the Shop tab

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.

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Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief

And, how to maintain organic performance when merging multiple websites.

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Google Ads attribution models now support YouTube and Display

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey.

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How to maintain organic performance when merging multiple websites

Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site.

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If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief

Plus, trying to get shadow banned on Insta for science

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MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

And, it looks like the Cleveland Guardians forgot one very important detail

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Posted in Marketing

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.

Please visit Search Engine Land for the full article.

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