Author: Lionel Poizner

Posted in Marketing

Video and vertical-based product ads pilots arrive on Microsoft Audience Network

 Lionel Poizner  September 7, 2021
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

Please visit Search Engine Land for the full article.

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Now you can speed up your site indexing in Bing; Tuesday’s daily brief

 Lionel Poizner  September 7, 2021
Plus, Q&A about ETAs and RSAs

Please visit Search Engine Land for the full article.

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Posted in Marketing

Bing content submission API now available to all

 Lionel Poizner  September 3, 2021
Now you can push your content and HTML directly to Bing Search without the need for crawling.

Please visit Search Engine Land for the full article.

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Why are in-house SEOs looking for new jobs?; Friday’s daily brief

 Lionel Poizner  September 3, 2021
Plus, is pinning the solution to control RSAs?

Please visit Search Engine Land for the full article.

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Google page experience update is now rolled out

 Lionel Poizner  September 2, 2021
The Google News app changes have about a week more to go.

Please visit Search Engine Land for the full article.

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What does crypto have to do with SEO and PPC?; Thursday’s daily brief

 Lionel Poizner  September 2, 2021
Plus the latest PPC coverage from SMX Convert

Please visit Search Engine Land for the full article.

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How to write ad copy that actually converts (and 3 major mistakes to avoid)

 Lionel Poizner  September 1, 2021
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

 Lionel Poizner  September 1, 2021
Also Google said HTML title tags still used for ranking purposes.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google to sunset Expanded Text Ads (ETAs) in June 2022

 Lionel Poizner  August 31, 2021
This is the latest move that Google is making to push automation through their ad products.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief

 Lionel Poizner  August 31, 2021
Plus, four tools to check for your title changes in SERPs

Please visit Search Engine Land for the full article.

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