Author: Lionel Poizner

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

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If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

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Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Google looks to be testing a new announcement section at the top of the Search Console interace.

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Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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