Posted in Marketing

Some Customer Match features to become available to all policy-compliant advertisers

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $50k threshold for full Customer Match access.

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Posted in Marketing

Microsoft list of Bingbot IP addresses released

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.

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Google Ads shopping ads bug results in huge CPC increased; issue now resolved

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.

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Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.

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Google rolls out product feed support to more video campaign types

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

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Facebook says short posts have the most views while hate speech drops on platform

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.

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Freelancers can now offer their services on LinkedIn’s new gig marketplace

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.

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New features out for Google Ads Editor version 1.8

Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor.

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Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.

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Google is testing the IndexNow protocol for sustainability

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.

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