Posted in Marketing

4 ways to optimize your responsive search ads

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

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Posted in Marketing

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

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Posted in Marketing

Advertisers can adapt to supply chain issues without pausing campaigns

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

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Posted in Marketing

Facebook’s topic exclusion controls test rolls out to more advertisers

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

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We’re turning off AMP pages at Search Engine Land

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.

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SEO community feels blindsided by November core update as Google defends timing

SEOs have a few opinions on the timing of this update.

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Posted in Marketing

Google adds documentation on translated search results and ad networks with Google Translate

Have you recently seen Google translate your snippets, here is how to control it.

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Posted in Marketing

The top 100 consumer products this holiday season, according to Google

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.

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The Microsoft Audience Network expands to 18 new markets

Advertisers can now reach more audiences in Europe, Central and South America.

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Google adds local news features to search, giving publishers more exposure

Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.

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