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Performance Max campaigns gain New Customer Acquisition goals

A handful of new updates should help make Google’s Performance Max campaigns more effective.

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Google Search Console’s URL parameter tool is officially not working

Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks.

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Google adds nine policies to three-strike Ads system

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more.

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Beware of fake DMCA link requests by AI-generated lawyers

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.

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Bing’s Ethical Shopping hub expands to U.S., Canada

Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.

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4 technical SEO tasks that are critical to organic success

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.

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Ahrefs has raised $1.5 million for Ukraine

Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.

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Google SpamBrain: AI-based spam prevention system launched in 2018

Google said it identified about six-times more spam in 2021 than in 2020.

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Brave Search adds Discussions to search results

Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints.

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Google tests big changes to featured snippets

The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’. Here’s what they look like.

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