Category: Marketing

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to convert.

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working?

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes

Anthropic says detection tools and documentation are coming, while warning that watermarks can’t confirm authorship or rule out AI use.

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation.

Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.