Category: Marketing
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Posted in Marketing
New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Google hopes to help advertisers manage bid strategies and drive performance
Please visit Search Engine Land for the full article.
Posted in Marketing
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
Please visit Search Engine Land for the full article.
Posted in Marketing
See who’s speaking at SMX Advanced
Don’t miss this chance to hear what the experts are up to and validate your ongoing search marketing initiatives.
Please visit Search Engine Land for the full article.
Posted in Marketing
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don’t miss Search Engine Land’s updated PPC guide
Please visit Search Engine Land for the full article.
Posted in Marketing
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Please visit Search Engine Land for the full article.
Posted in Marketing
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
Please visit Search Engine Land for the full article.
Posted in Marketing
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Please visit Search Engine Land for the full article.
Posted in Marketing
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Please visit Search Engine Land for the full article.
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