Category: Marketing

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Posted in Marketing

How to drive the funnel through content marketing and link building

“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

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Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open

We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

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Google search terms report adds historical query data for impressions without clicks

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

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Incorrect business listings deter 63% of consumers; Thursday’s daily brief

Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.

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Microsoft Ads announces optimization score

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

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Google News app will display non-AMP content and send readers to publisher pages

Tracking and performance reports in Google Search Console won’t be affected.

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Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

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Bing content submission API now available to all

Now you can push your content and HTML directly to Bing Search without the need for crawling.

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Why are in-house SEOs looking for new jobs?; Friday’s daily brief

Plus, is pinning the solution to control RSAs?

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