Category: Marketing
Category Added in a WPeMatico Campaign
Posted in Marketing
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
Please visit Search Engine Land for the full article.
Posted in Marketing
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Please visit Search Engine Land for the full article.
Posted in Marketing
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Please visit Search Engine Land for the full article.
Posted in Marketing
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Please visit Search Engine Land for the full article.
Posted in Marketing
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
Please visit Search Engine Land for the full article.
Posted in Marketing
10 reasons to join us at SMX Advanced
Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.
Please visit Search Engine Land for the full article.
Posted in Marketing
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Please visit Search Engine Land for the full article.
Posted in Marketing
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google search rankings algorithm check-in; Friday’s daily brief
Local Service Ads Google bug, speeding up images and the value of our old internet companies.
Please visit Search Engine Land for the full article.
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