Category: Marketing

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Posted in Marketing

Facebook changes business ad options in reaction to iOS updates

 Lionel Poizner  September 24, 2021
While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.

Please visit Search Engine Land for the full article.

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Data, data, data, data rockin’ everywhere; Friday’s daily brief

 Lionel Poizner  September 24, 2021
Plus, set your inclusion attributes in Microsoft Advertising

Please visit Search Engine Land for the full article.

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

 Lionel Poizner  September 23, 2021
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Keep your emails out of the spam folder and in front of your subscribers

 Lionel Poizner  September 23, 2021
Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered.

Please visit Search Engine Land for the full article.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

 Lionel Poizner  September 22, 2021
The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

Please visit Search Engine Land for the full article.

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Staying virtual; Wednesday’s daily brief

 Lionel Poizner  September 22, 2021
Plus, how to set up Google Analytics 4 using Google Tag Manager.

Please visit Search Engine Land for the full article.

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How to set up Google Analytics 4 using Google Tag Manager

 Lionel Poizner  September 21, 2021
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.

Please visit Search Engine Land for the full article.

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Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief

 Lionel Poizner  September 21, 2021
Plus, ads proliferate in Amazon search results as ad prices surge.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Overcome today’s search marketing challenges with actionable tactics at SMX

 Lionel Poizner  September 20, 2021
Book your All Access pass now for just $199 — or bundle with a two-day workshop for just $299!

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief

 Lionel Poizner  September 20, 2021
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.

Please visit Search Engine Land for the full article.

Continue Reading Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief