Category: Marketing
Category Added in a WPeMatico Campaign
Posted in Marketing
Google page experience update is now rolled out
The Google News app changes have about a week more to go.
Please visit Search Engine Land for the full article.
Posted in Marketing
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Please visit Search Engine Land for the full article.
Posted in Marketing
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
Please visit Search Engine Land for the full article.
Posted in Marketing
Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief
Also Google said HTML title tags still used for ranking purposes.
Please visit Search Engine Land for the full article.
Posted in Marketing
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
Please visit Search Engine Land for the full article.
Posted in Marketing
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Please visit Search Engine Land for the full article.
Posted in Marketing
Google says title changes don’t impact rankings
“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.
Please visit Search Engine Land for the full article.
Posted in Marketing
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
Please visit Search Engine Land for the full article.
Posted in Marketing
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Please visit Search Engine Land for the full article.
Posted in Marketing
Ask the expert: Demystifying AI and Machine Learning in search
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.
Please visit Search Engine Land for the full article.
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