Category: Marketing
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Google expands recurring billing policy

Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.
Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover

Google clarified this within its Google image best practices and Google Discover documentation.
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck.
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how brands connect with consumers by using real-time data processing and predictive analytics.
Top SEO Tips For 2026 — Whiteboard Friday
What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.
Google Nano Banana 2 promises smarter, faster image generation

Google rolls out new AI image model with real-time web grounding, cleaner in-image text, and 4K outputs — built for ads and Search.
ChatGPT ads expand as more brands and trigger patterns emerge

Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like ‘best’ and ‘new’ drive commercial intent.
OpenAI COO says ChatGPT ad rollout will be “iterative”

OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.
Google to change budget pacing for campaigns using ad scheduling

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.
Marketing experiments every growth team should run
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. 

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