Category: Google Analytics

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […]

The post How to Analyze Site Visitor Engagement With Google Analytics Reports appeared first on Social Media Examiner | Social Media Marketing.

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. You’ll also discover how to quickly create an entire […]

The post How to Create a Google Data Studio Dashboard appeared first on Social Media Examiner | Social Media Marketing.

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how […]

The post Google Analytics 4: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll […]

The post Getting Started With Google Tag Manager: A Beginner’s Guide appeared first on Social Media Examiner | Social Media Marketing.

Tired of struggling with Google Analytics to find the data you need? Wish there was an easy way to customize your reports? In this article, you’ll find a step-by-step tutorial to build and save valuable Google Analytics custom reports. You’ll also learn how to find out where you’re losing valuable traffic via 404 pages and […]

The post How to Create Custom Reports in Google Analytics appeared first on Social Media Examiner | Social Media Marketing.

Using Google Analytics to track your marketing? Want more insight into the customer journey? In this article, you’ll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn’t working with your marketing. To learn how to analyze customer journey goals in Google Analytics, read the […]

The post Google Analytics Goals: How to Analyze Customer Journey Goals appeared first on Social Media Examiner | Social Media Marketing.

Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts. #1: Set Up a Framework […]

The post How to Get Started With Marketing Analytics: A 5-Step Framework appeared first on Social Media Examiner | Social Media Marketing.