Category: Facebook

Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold […]

The post How to Expand Your Facebook Ad Targeting to New Audiences appeared first on Social Media Examiner | Social Media Marketing.

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]

The post Facebook Lead Form Ads: How to Optimize for Results appeared first on Social Media Examiner | Social Media Marketing.

Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […]

The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing.

Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll also discover four mistakes to avoid. To learn how to choose […]

The post How Much Should You Spend on Facebook Ads? Budgeting Steps appeared first on Social Media Examiner | Social Media Marketing.

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […]

The post Launching With Facebook Ads: How to Sell More With Facebook appeared first on Social Media Examiner | Social Media Marketing.

Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an […]

The post How to Use Self-Liquidating Offers in Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.

Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success. To learn how to improve your live video […]

The post Live Video Strategy: How to Improve Your Facebook and YouTube Results appeared first on Social Media Examiner | Social Media Marketing.

Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads? In this article, you’ll discover how to locate and remove problematic Facebook ads to help ensure future ads aren’t jeopardized by past mistakes. How Disapproved Facebook Ads Affect Your Ads Account Facebook often changes their advertising policies without […]

The post How and Why to Delete Previously Disapproved Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.

Wondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics? In this article, you’ll find a deep dive into Facebook Live video Insights in the Creator Studio dashboard. Discover which metrics actually help you improve your Facebook lives and find out why most marketers get their data and […]

The post How to Analyze Facebook Live Video: A Marketing Tutorial appeared first on Social Media Examiner | Social Media Marketing.

Want more email subscribers? Have you considered paying Facebook to help grow your list? In this article, you’ll discover how to improve the chances that you acquire and keep email subscribers. Why Combine Facebook Ads With an Email Nurture Sequence? No matter what type of online business you run, your email list is the most […]

The post How to Grow Your Email List With Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.