Author: Lionel Poizner

Posted in Marketing

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

 Lionel Poizner  September 16, 2020
This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

Please visit Search Engine Land for the full article.

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Posted in Instagram Instagram Reels Marketing View Points

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

 Lionel Poizner  September 16, 2020

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

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Posted in Marketing

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

 Lionel Poizner  September 16, 2020
Responding to changing consumer behavior, Google starts emphasizing BOPIS

Please visit Search Engine Land for the full article.

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Posted in Marketing

Keywords in generic top-level domains won’t help you rank better

 Lionel Poizner  September 15, 2020
Here’s how Google treats every type of TLD.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Join us online for Search Marketing Expo, December 8-9

 Lionel Poizner  September 15, 2020
The site is up and registration is open! Book your pass now to secure the lowest rates!

Please visit Search Engine Land for the full article.

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Posted in Marketing

Replay: The SEO gender gap and how to close it

 Lionel Poizner  September 15, 2020
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.

Please visit Search Engine Land for the full article.

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Posted in How To LinkedIn LinkedIn Analytics Marketing

3 New LinkedIn Company Page Features for Marketers

 Lionel Poizner  September 15, 2020

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […]

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Posted in Marketing

How to earn your place in Google’s index in 2020

 Lionel Poizner  September 14, 2020
The four distinct types of indexing problems and how to identify them.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

 Lionel Poizner  September 14, 2020
Email marketing remains one of the most important marketing channels for both B2B and B2C.

Please visit Search Engine Land for the full article.

Continue Reading Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Posted in How To Marketing YouTube YouTube Video

How to Get Higher-Quality Leads From YouTube: 5 Ways

 Lionel Poizner  September 14, 2020

Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos? In this article, you’ll discover five ways to generate warm leads from your YouTube channel. Why Collect Lead Info From YouTube Video Viewers? Smart marketers are using YouTube to get […]

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