Author: Lionel Poizner

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Plus, do you know the latest podcast lingo?

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Attend SMX online, November 9-10, to unify your teams… and unlock up to 20% off registration while you’re at it!

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Gotta, gotta be down because I want it all

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Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.

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Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.

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The report shows daily spend, monthly spending limit, monthly spend forecast, cost to date and budget changes you’ve made that particular month.

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Plus, the case for zero-party data as we approach the end of third-party cookies.

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While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.

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At Google’s Search On event, the company previewed ways its MUM technology may change how users search.

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