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Its augmented reality for your ears.

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Looking back, we can see where the biggest trends in search (and beyond) are heading.

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Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course […]

The post Live Video Simplified: An Easier System to Success appeared first on Social Media Examiner | Social Media Marketing.

Pricing and promotions in Google Shopping could be more important than ever this year.

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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

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Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an […]

The post How to Use Self-Liquidating Offers in Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.

Google now “consider passages from pages as an additional ranking factor.”

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How to get SEO-friendly website pages to feel like there’s magic burbling up beneath them.

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